Brand elevation shoot at Cannon Beach with the founders of KRAFTUM Studio

Meet the faces behind KRAFTUM Studio—Kate and Viktor. This creative couple designs and handcrafts one-of-a-kind wooden candle holders in Vancouver, Canada. Their pieces infuse homes with hygge, joy, and love.

We captured this brand elevation session over my birthday weekend, along the stunning Oregon coast near Cannon Beach. I’m really proud of this one. Every part of the session—from our conversations about their personal and business values to developing a full visual storyline—was created with care and attention to every detail. We styled and directed a cohesive narrative that reflects who they are and what their brand stands for.

If you’ve been following along, you might notice the story unfolds in reverse. That was intentional. It reflects Kate and Viktor’s philosophy of savoring not just the destination, but the journey. Hopping from place to place, laughing together, living the adventure—that’s what defines their spirit. And as the story wraps, you realize they’re not unpacking, but packing—for the next chapter ahead.

Do you run a small business fueled by passion? Want to elevate your brand with cinematic visuals that speak your values and make people stop scrolling? I help creative brands do just that.

Photographer and author: Alina Veksler @veksalinaphotography
Models: Kate Seliverstova @__sophistikated__ and Viktor Gladkikh @vityagladkikh, creators of @kraftumstudio

Locations: Cannon Beach, Ecola State Park, and Indian Beach, on the Oregon Coast, USA

Alina Veksler – a creative portrait photographer based near Portland, Oregon, offering professional photography and creative direction for individuals and businesses seeking unique, tailor-made sessions defined by quality and artistry.

Want your unique story told like this? Let’s make it happen—inquire at veksalinaphotography.com